Introducing the Shutterfly x KonMari Exclusive Product Collaboration

I am overjoyed to finally share my latest project — a co-branded collaboration with Shutterfly, a leader in personalized photos and gifts! The Shutterfly x KonMari collection was intentionally designed to help you preserve and cherish the most joyful parts of life — your experiences, memories and relationships.

Marie Kondo holding a personalized journal

The sentimental items category comes last in the tidying process for a reason: the emotions, memories and stories these cherished items carry hold worth that transcends far beyond their physical forms — photographs, included!

But, the irreplaceable value of these items and the joy each one brings is so often stifled by the dark, stuffy boxes or dusty corners where they are hidden. This is why finding an easy, open way to appreciate the belongings you treasure most deeply — and to relive the joyful memories tied to them every day — is so important! I have always been inspired by Shutterfly’s commitment to giving people the creative tools they need to preserve their memories. The Shutterfly x KonMari collection includes photo books, ornaments, calendars, cards and home decor items. Partnering with them and bringing this collection of beautiful keepsakes to life has been truly exciting — and I cannot wait for you to see it!

The question of what you want to surround yourself with is actually the question of how you want to live your life. Choosing to live among reminders of what sparks the most joy — and sharing this joy with the people you love — is the true goal of tidying. I hope this collaboration helps you make space for the people and experiences you treasure most!

Shop the Shutterfly x KonMari collection

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