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It’s about choosing joy.

She started it.

Marie Kondo is a tidying expert, best-selling author and founder of KonMari Media, Inc.

Enchanted with organizing since her childhood, Marie began her tidying consultant business as a 19-year-old university student in Tokyo. Today, Marie is a renowned tidying expert helping people around the world to transform their cluttered homes into spaces of serenity and inspiration.

In her #1 New York Times best-selling book, "The Life-Changing Magic of Tidying Up," Marie took tidying to a whole new level, teaching that if you properly simplify and organize your home once, you'll never have to do it again.

Marie has been featured on more than fifty major Japanese television and radio programs as well as in Time Magazine, The New York Times, The Wall Street Journal, The London Times, Vogue Magazine, the Ellen Show, the Rachael Ray Show and many more. She has also been listed as one of Time Magazine’s 100 most influential people.

What is the KonMari Method?

What is the KonMari Method?

Most tidying methods advocate a room-by-room or little-by-little approach, which doom you to pick away at your piles of stuff forever. The KonMari Method™, with its revolutionary category-by-category system, leads to lasting results.

The KonMari Method™ encourages keeping only those things that speak to the heart. Discard items that have outlived their purpose; thank them for their service – then let them go.

People around the world have been drawn to this philosophy not only due to its effectiveness, but also because it places great importance on being mindful, introspective and forward-looking.

The six basic rules of tidying.

Rule 01

Commit yourself to tidying up.

Rule 02

Imagine your ideal lifestyle.

Rule 03

Finish discarding first.

Rule 04

Tidy by category, not by location.

Rule 05

Follow the right order.

Rule 06

Ask yourself if it sparks joy.

KonMari is a lifestyle brand with a suite of products that help organize your home and bring joy to your life. We’re also a platform for connecting and supporting one another on our tidying journeys.

Join the Movement

Share your KonMari stories and together let’s 
inspire the world to choose joy!