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Who We Are
About Marie

Marie Kondo

Enchanted with organizing since her childhood, Marie Kondo began her tidying consultant business as a 19-year-old university student in Tokyo. Today, Marie is a renowned tidying expert helping people around the world to transform their cluttered homes into spaces of serenity and inspiration. Her KonMari Method™, introduced in The Life-Changing Magic of Tidying Up (a global phenomenon that has sold more than ten million copies in over forty countries), is a way of life inspired by a single question: Does this item spark joy? The answer points the way to a life filled only with the items we truly cherish.

Marie has been featured on more than fifty major Japanese television and radio programs as well as in Time Magazine, The New York Times, The Wall Street Journal, The London Times, Vogue Magazine, the Ellen Show, the Rachael Ray Show and many more. She has also been listed as one of Time Magazine’s 100 most influential people.

The KonMari Method™

Does It Spark Joy?

The KonMari Method™ is a state of mind – and a way of life – that encourages cherishing the things that spark joy in one’s life. Belongings are acknowledged for their service – and thanked before being let go, should they no longer spark joy. People around the world are drawn to this philosophy not only due to its effectiveness, but also because it places great importance on being mindful, introspective and optimistic.

Our philosophy

The KonMari Method™

01 Commit yourself to tidying up

02 Imagine your ideal life

03 Finish letting go first

04 Tidy by category, not location

05 Follow the right order

06 Ask yourself if it sparks joy

The Magic

The Power To Transform Lives

The decision to pursue what sparks joy extends far beyond its first application in home tidying: It often opens the door for greater self-discovery and fulfilment. After a thorough tidying session, one of Marie’s clients quit her job and started a new business. Another client shared that she felt comfortable inviting friends to her home for the first time. Yet another client declared she went through such a dramatic change – moving on from a relationship that no longer sparked joy – that it transformed her entire life.


Experience the magic, join the movement and be part of the KonMari community. Discover the KonMari Method™ through Marie’s books, and jumpstart your tidying journey with our Hikidashi Boxes. You can also contact a certified KonMari Consultant to have an expert guide you through the KonMari Method™ in your own home.

A MOVEMENT & LIFESTYLE BRAND

The Next Chapter for KonMari

As the KonMari Method™ continues to reach and inspire more people around the world, we are ready to start a new chapter of growth. With a capable and passionate team based in California, KonMari is expanding as a movement and a lifestyle brand that inspires the world to choose joy with a suite of life-changing products and experiences.